These Terms of Service ("Terms") govern your access to and use of kramify.com (the "Website") and all services offered by Kramify ("Kramify," "we," "us," "our," or "Company").

By accessing the Website or booking a strategy session, you agree to be bound by these Terms. If you do not agree to any part of these Terms, you may not use the Website or our services.

1. SERVICES OFFERED

Kramify provides the following services:

1.1 Strategy Sessions

Free 30-minute strategy consultations to review your marketing setup, identify revenue leaks, and discuss optimization opportunities.

1.2 Implementation Services

Server-side and browser-side tracking setup (GTM), landing page optimization, GoHighLevel automation configuration, and unified performance dashboards.

1.3 Optimization Services

90-day performance optimization sprints including continuous A/B testing, performance monitoring, strategy adjustments, and weekly/monthly optimization calls.

1.4 Ongoing Support

Monthly retainer-based optimization, performance monitoring, and strategic recommendations.

All services are delivered remotely via video call, screen sharing, and digital communication.

2. BOOKING & CANCELLATION POLICY

2.1 Strategy Session Booking

Strategy sessions are free and must be booked through our online calendar. You agree to provide accurate information when booking.

2.2 Cancellation

You may cancel or reschedule your strategy session at any time by clicking the rescheduling link in your calendar invite or replying to your confirmation email.

2.3 No-Show Policy

If you do not attend your scheduled session without 24 hours' notice, you forfeit your booking. You may reschedule one time within 30 days.

2.4 Paid Service Cancellation

Setup-only packages: Non-refundable after work begins. Refundable up to 7 days before implementation start date.

90-day optimization sprints: 50% refund if cancelled within 7 days of signing. No refunds after implementation begins.

Monthly retainers: Cancel anytime with 7 days' notice; prorated refund for current month.

3. PRICING & PAYMENT

3.1 Pricing

All pricing is displayed in USD. Current pricing:

Essentials: $2,500 (one-time)

Performance Setup: $5,000 (one-time)

Performance Sprint: $5,000 + $2,000/month × 3 months

Ongoing Optimization: $2,500/month

3.2 Payment Terms

Payment is due upon signing the service agreement. We accept credit cards, bank transfers, and other payment methods via invoice.

3.3 Taxes

You are responsible for any applicable taxes, VAT, or GST based on your location. Kramify will add applicable taxes to invoices where required by law.

3.4 Price Changes

Kramify reserves the right to change pricing with 30 days' written notice. Price changes do not apply to active service agreements.

4. SERVICE LEVEL EXPECTATIONS

4.1 Performance Guarantee

The 90-day Performance Sprint includes a 25% CPA reduction guarantee:

If you do not achieve a 25% reduction in cost-per-acquisition by day 90, Kramify will continue optimizing at no additional charge until the target is reached.

Guarantee applies only to the 90-day optimization service and requires:

Accurate tracking setup (server-side + browser GTM)

Full access to ad accounts, analytics, and CRM data

Compliance with all recommendations provided by Kramify

4.2 Performance Measurement

CPA reduction is measured using data from:

Google Analytics 4 (GA4)

Ad platform dashboards (Meta, Google Ads, LinkedIn, etc.)

GoHighLevel CRM data

Mutually agreed-upon measurement methodology

4.3 What We Deliver

Kramify commits to:

Comprehensive tracking setup and configuration

Landing page optimization and A/B testing

GoHighLevel automation design and implementation

Weekly performance reviews and adjustments

Monthly strategy calls

Documentation and training

4.4 What You Must Provide

You commit to:

Timely access to ad accounts, websites, and analytics

Accurate tracking implementation on your end

Prompt responses to requests for information or feedback (within 48 hours)

Authority to make decisions or provide necessary access

Honest reporting of results and metrics

5. LIMITATIONS & DISCLAIMERS

5.1 No Guarantees

Except for the 25% CPA reduction guarantee in the 90-day sprint, Kramify makes no other guarantees regarding:

Specific traffic, conversion, or revenue results

Third-party platform availability (Meta, Google, etc.)

Your ability to implement recommendations

Market conditions or competitive factors

5.2 Results Vary

Results depend on many factors outside Kramify's control, including:

Quality of your traffic source (ad platform, audience targeting)

Quality of your product/service

Quality of your landing pages and offer

Your sales team's effectiveness

Market demand and competition

5.3 External Services

Kramify uses third-party services (Google, Meta, GoHighLevel, Stape, Looker Studio, etc.). We are not responsible for:

Outages or service interruptions from third-party platforms

Changes to third-party APIs or features

Data loss from third-party services

Third-party service costs or changes

5.4 No Legal or Financial Advice

Kramify is not a law firm or financial advisor. We do not provide legal, tax, or financial advice. Consult appropriate professionals before making business decisions.

6. INTELLECTUAL PROPERTY

6.1 Our Content

All content on kramify.com, including text, graphics, logos, images, and designs, is owned by Kramify and protected by copyright.

6.2 Your Content

You retain ownership of any data, websites, or materials you provide to Kramify. You grant Kramify a license to use this content solely for the purpose of delivering services to you.

6.3 Frameworks & Methodologies

The "Kramify Sequence" framework, optimization methodologies, and strategic processes developed by Kramify remain our intellectual property. However, documentation and training materials provided to you may be used for your internal business purposes.

6.4 Case Studies & Testimonials

With your written permission, we may use your company name, industry, and anonymized results in case studies or testimonials. You may opt-out at any time in writing.

7. CONFIDENTIALITY

7.1 Your Information

Kramify will maintain the confidentiality of your business data, metrics, and strategies shared during our engagement, except where:

Required by law or court order

Necessary to provide the services

Shared with contractors who sign non-disclosure agreements

Shared in anonymized, aggregated form for case studies (with permission)

7.2 Our Information

You agree not to disclose Kramify's proprietary methodologies, pricing, or internal processes without written permission.

8. DATA & PRIVACY

8.1 Data Collection

Kramify collects and processes personal data (name, email, company, website, etc.) for:

Service delivery

Communication

Performance tracking

Analytics and improvement

See our Privacy Policy for details on how we handle data.

8.2 GDPR & Privacy Compliance

Kramify complies with GDPR, CCPA, and applicable privacy laws. You have the right to:

Access your data

Request corrections

Request deletion

Opt-out of communications

8.3 Ad Account & Analytics Access

By using our services, you authorize Kramify to access and analyze data from your ad accounts (Meta, Google, etc.) and analytics (GA4, etc.) for the purpose of delivering services.

9. LIABILITY & INDEMNIFICATION

9.1 Limitation of Liability

Kramify's total liability for any claim related to our services shall not exceed the amount you paid Kramify in the 12 months preceding the claim.

9.2 No Consequential Damages

Kramify is not liable for:

Lost revenue or profits

Lost data

Loss of business opportunity

Reputational harm

Any indirect, incidental, or consequential damages

9.3 Indemnification

You agree to indemnify and hold Kramify harmless from any claims, damages, or costs arising from:

Your violation of these Terms

Your use of our services

Your violation of third-party rights

Your breach of applicable law

10. TERMINATION

10.1 Termination by You

You may terminate services by providing written notice. See Section 2.4 for refund policies.

10.2 Termination by Kramify

Kramify may terminate services if:

You fail to pay for services within 30 days of invoice

You violate these Terms materially

You fail to provide necessary access or information

You engage in illegal or unethical behavior

10.3 Effect of Termination

Upon termination:

All services cease immediately

You remain responsible for any outstanding fees

Kramify may retain data as required by law

Confidentiality obligations survive termination

11. MODIFICATIONS TO TERMS

Kramify reserves the right to modify these Terms at any time. Changes take effect immediately upon posting to the Website. Your continued use of our services constitutes acceptance of modified Terms.

12. INDEPENDENT CONTRACTOR

Kramify operates as an independent contractor, not your agent or employee. Nothing in these Terms creates a partnership, joint venture, or employment relationship.

13. GOVERNING LAW & JURISDICTION

13.1 Governing Law

These Terms are governed by the laws of India.

13.2 Dispute Resolution

Any disputes arising from these Terms shall be resolved through:

Good-faith negotiation (30 days)

Mediation (60 days)

Binding arbitration or litigation (if needed)

13.3 Jurisdiction

You consent to the jurisdiction of courts in Delhi, India.

14. ENTIRE AGREEMENT

These Terms, along with our Privacy Policy, constitute the entire agreement between you and Kramify regarding our services. Any previous agreements or discussions are superseded.

15. SEVERABILITY

If any provision of these Terms is found to be invalid or unenforceable, that provision shall be severed, and the remaining provisions shall remain in full force.

16. CONTACT INFORMATION

For questions about these Terms or to request modifications:

Kramify

Email: [email protected]

Website: kramify.com

17. ACKNOWLEDGMENT

By booking a strategy session or purchasing services from Kramify, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.

Last Updated: January 2025