Our Promise

If you don't achieve a 25% reduction in cost-per-acquisition (CPA) within 90 days, we'll keep optimizing at no additional charge until you do.

This guarantee applies exclusively to our 90-Day Performance Sprint package and reflects our confidence in the Kramify system.

WHO IS ELIGIBLE FOR THE GUARANTEE?

✅ You Qualify If:

You sign up for the 90-Day Performance Sprint package ($5,000 + $2,000/month × 3 = $11,000 total)

You operate a paid advertising business with at least:

$5,000+ monthly ad spend

Active ads running on at least one platform (Meta, Google Ads, LinkedIn, Pinterest, etc.)

Website with landing pages or conversion actions

Google Analytics 4 (GA4) installed

You provide complete access to:

Ad account(s) (Meta Business Suite, Google Ads, LinkedIn Ads, etc.)

Google Analytics 4 account

Website backend (if GTM installation required)

GoHighLevel account (if automation setup needed)

Any other tracking or CRM systems

You commit to the full 90-day engagement:

Weekly performance review participation

Monthly optimization call participation

Timely responses to our requests (within 48 hours)

Implementation of recommended changes

❌ You Do NOT Qualify If:

Your CPA is already at industry benchmarks or below

E-commerce: <2% conversion = <$500 CPA

SaaS: <5% conversion = <$2,000 CPA

Agency: <1% conversion = <$5,000 CPA

(We can't optimize what's already optimized)

You have less than $5,000/month in ad spend

Sample size too small for accurate optimization

Your website/product/service is severely flawed

We optimize tracking, pages, and automation—not product-market fit

If your product has <1% satisfaction rate or fundamental issues, guarantee doesn't apply

You don't follow recommendations

If you reject optimization recommendations or don't implement them, guarantee doesn't apply

You engage in fraudulent activity

If we detect fraud, bot traffic, or click manipulation, guarantee is void

HOW THE GUARANTEE WORKS

Phase 1: Baseline Measurement (Weeks 1-2)

Before we start optimizing, we establish your current baseline:

Starting CPA: Your current cost-per-acquisition

Calculation: Total ad spend ÷ total conversions = starting CPA

Example: $50,000 spend ÷ 250 conversions = $200 CPA (baseline)

How We Measure:

Google Analytics 4 conversion tracking

Ad platform conversion data (Meta, Google Ads, etc.)

UTM parameters and source tracking

GoHighLevel lead/deal data (if applicable)

Data Sources (Verified):

Read-only access to your GA4

Read-only access to your ad platforms

Your reported conversion/revenue data

Phase 2: Optimization & Monitoring (Weeks 3-12 / 90 Days)

We implement the Kramify system:

✓ Server-side GTM setup (recover 30-40% of lost conversions from ad blockers)

✓ Landing page optimization (2 pages, A/B tested, target +20% conversion lift)

✓ GHL automation setup (faster follow-up, lead scoring, sales efficiency)

✓ Dashboard creation (unified performance visibility)

Weekly Tracking:

Every Monday: Automated performance report sent to you

Monthly calls (Weeks 3-4, 7-8, 11-12) to discuss results and adjust strategy

Phase 3: Results Measurement (Day 90)

On day 90, we measure your final CPA:

Ending CPA: Total spend ÷ total conversions over 90 days

Improvement Calculation: (Starting CPA - Ending CPA) ÷ Starting CPA × 100 = % reduction

Example: ($200 - $150) ÷ $200 × 100 = 25% reduction ✅

WHAT HAPPENS IF YOU HIT THE GUARANTEE

✅ You Achieve 25%+ CPA Reduction

Congratulations! The optimization is working. You have three options:

Option 1: Continue Monthly Optimization

Sign up for our Ongoing Optimization service ($2,500/month) to keep improving.

Option 2: Self-Manage & Handoff

We provide complete documentation and training for your team to manage systems independently.

Option 3: Pause & Resume Later

You can take a break and come back anytime. We'll help you resume optimization when ready.

WHAT HAPPENS IF YOU DON'T HIT THE GUARANTEE

⚠️ You Don't Achieve 25% CPA Reduction by Day 90

We keep optimizing at no charge.

Here's exactly how it works:

Day 60 Check-In:

On day 60, we review progress

If tracking toward 25% → continue current strategy

If not tracking → we adjust strategy immediately

Day 90 Final Review:

If you hit 25%+ → guarantee fulfilled ✅

If you're below 25% → we continue optimizing (no additional charge)

Ongoing Optimization (Beyond 90 Days):

We continue weekly performance monitoring

Monthly optimization calls

Strategy adjustments every 2 weeks

No charge until you reach 25% reduction

Timeline Extension:

Most clients hit 25% by day 100-120

Some take 150 days (depending on complexity)

We stay committed until target is reached

HOW WE MEASURE & PROVE THE GUARANTEE

Our Measurement Methodology

CPA Calculation:

text

CPA = Total Ad Spend ÷ Total Conversions

Acceptable Data Sources (in order of reliability):

Google Analytics 4 (most reliable)

Ad platform data (Meta Ads Manager, Google Ads)

Pixel-based tracking (if GA4 not available)

CRM data (sales-qualified leads, won deals)

Verification:

You have read-only access to all tracking dashboards

Weekly reports sent to you automatically

Monthly calls to review data together

Independent verification if disputes arise

What Counts as a Conversion:

Pre-agreed upon with you during week 1

Typically: form submission, add-to-cart, purchase, or lead qualified

Consistent measurement across 90-day period

EXCLUSIONS & EXCEPTIONS

The Guarantee Does NOT Apply If:

External Factors Beyond Our Control:

Ad platform changes (Meta/Google algorithm changes, iOS updates)

Market conditions (industry downturn, competitor surge)

Your product changes significantly

You change pricing or offer midway through sprint

You Don't Fulfill Your Commitments:

Fail to provide necessary access (ad accounts, analytics)

Don't respond to requests within 48 hours

Skip optimization calls or meetings

Don't implement recommended changes

Data Integrity Issues:

Conflicting data between sources (GA4 vs. ad platform)

Tracking setup errors on your end

Invalid or fraudulent conversions detected

Cookie deletion or ad blocker interference outside our control

Scope Creep:

You significantly change your business model

You launch new products/services mid-sprint

You change traffic sources entirely

You modify landing pages without our input

Pre-Existing Conditions:

Your business has fundamental flaws (low product quality, poor customer service)

Your offer/product is misaligned with your audience

Your website has critical technical issues

DISPUTE RESOLUTION

If You Disagree With Results

Step 1: Discussion (7 Days)

Email [email protected] with specific concerns

We review your concerns within 48 hours

Schedule a call to discuss measurement methodology

Step 2: Independent Audit (7-14 Days)

If still unresolved, we conduct independent audit

Third-party verification of data and calculations

Both parties agree on measurement source

Step 3: Resolution (14 Days)

If audit confirms guarantee was NOT met → we continue optimizing free

If audit confirms guarantee WAS met → engagement fulfilled

If data conflict → we establish corrected baseline and continue

Cost: Kramify covers audit costs if guarantee was indeed missed.

CPA GUARANTEE FAQ

Q: What if my CPA increases instead of decreases?

A: This would indicate a problem with our implementation. We'll investigate immediately and make corrective changes at no charge until we achieve the 25% reduction.

Q: Can I cancel the guarantee if I don't like results after 30 days?

A: You can cancel your engagement (see Terms of Service Section 2.4 for refund policy), but the guarantee only applies to the full 90-day commitment.

Q: What if my baseline CPA is extremely high?

A: That's actually better for the guarantee—a high CPA gives us more room to improve. Even a 25% reduction from a $1,000 CPA is significant ($250 savings/conversion).

Q: Do you guarantee revenue, or just CPA reduction?

A: We guarantee CPA reduction (cost per acquisition), not total revenue. Your actual revenue depends on:

Conversion volume (visitors × conversion rate)

Your ad spend

Market demand

Our system only optimizes cost efficiency, not volume

Q: What if I increase my ad spend mid-sprint?

A: That's fine. We calculate CPA separately for before/after budget increase to ensure fair measurement. We recalibrate our strategy accordingly.

Q: Can I switch from Performance Sprint to Setup-Only to keep the guarantee?

A: No. The guarantee applies only to clients signed up for the full 90-Day Performance Sprint package with monthly optimization calls included.

Q: What happens to the guarantee if I pause for a month?

A: The 90-day clock pauses when you pause services. We resume the clock when you resume. No time is lost.

WHY WE OFFER THIS GUARANTEE

Our Confidence

We've implemented the Kramify system for dozens of clients. The 25% CPA reduction is achievable because:

Server-side GTM works - Recovers 30-40% of conversions lost to ad blockers

Landing page optimization works - 20%+ conversion lift is standard in our benchmarks

Sales automation works - Faster follow-up = better conversions

Unified tracking works - Clarity leads to better decisions

We only guarantee what we've proven works.

Our Commitment

When you sign up for the 90-day sprint, we're committed to your success. This guarantee proves it.

Your success is our success

We don't get paid until you hit results

We stay engaged until the guarantee is fulfilled

We stand behind our system

HOW TO CLAIM THE GUARANTEE

If You Don't Hit 25% by Day 90:

Email [email protected] with subject: "[Guarantee Claim] [Your Company Name]"

Include:

Your contract/agreement number

Starting CPA (day 1-14)

Ending CPA (day 76-90)

GA4 or ad platform proof of measurement

Any data supporting your CPA calculation

We respond within 48 hours with next steps (usually: continue optimizing free)

ACCEPTANCE & ACKNOWLEDGMENT

By signing up for the 90-Day Performance Sprint, you acknowledge:

✓ You have read and understand this Guarantee Policy

✓ You meet the eligibility requirements

✓ You commit to full 90-day engagement

✓ You understand the guarantee applies to CPA reduction, not total revenue

✓ You authorize data access for measurement purposes

CONTACT US

For questions about the guarantee:

Kramify

Email: [email protected]

Website: kramify.com

Last Updated: November 2025